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Marketing
Marketing Specialist
Johannesburg, Gauteng · Full Time
Supporting dealer marketing activities, events and brand communication.
Key Responsibilities
- Dealer Market Support
- Assist dealers in formulating and implementing marketing plans to ensure a unified brand image.
- Provide support in the form of promotional materials, advertising placements, and online and offline events.
- Track and evaluate the effectiveness of dealers' marketing activities and offer improvement suggestions.
- Market Event Execution
- Assist in planning and executing test drive events, trade shows, media events, and other marketing activities for dealers.
- Coordinate with third-party suppliers (advertising agencies, event companies, etc.) to ensure smooth event execution.
- Collect event feedback and potential customer information and submit to the marketing and sales teams.
- Brand and Communication
- Ensure that dealers' promotional content aligns with the company's brand standards and marketing strategies.
- Assist in maintaining the company's social media and website, promoting dealers' activities and product information.
- Assist in creating market reports, promotional materials, and customer case studies.
- Data and Reporting
- Regularly collect and analyze market data for dealers (leads, event effectiveness, advertising placements).
- Submit reports on the execution of dealers' marketing activities and ROI to the marketing supervisor
- Track competitors' marketing activities at the dealer level.
Requirements
- Bachelor's degree or above, majoring in marketing, advertising, public relations, media or related fields is preferred.
- 1-3 years of experience in marketing or event execution, with experience in the automotive industry or dealer support is preferred.
- Familiar with the planning and execution process of market activities, and have experience in supplier management.
- Possess certain data analysis and report compilation capabilities.
- Good communication and coordination skills, as well as cross-departmental collaboration abilities
- Fluent in English, with cross-cultural communication skills.
- Strong execution ability, able to adapt to business trips and on-site event work.