Marketing

Brand Manager

Johannesburg, Gauteng · Full Time

Shaping and safeguarding the Dongfeng brand identity in the local market.

Key Responsibilities

Be responsible for the localization promotion and execution of the company's agency brands in the South African market, including both online and offline activities.
Establish and maintain relationships with South African government departments, industry associations, media, KOLs, KOCs, etc., to ensure the smooth progress of brand cooperation and publicity.
Assist in planning and executing brand events, press conferences, product experience activities, and other marketing promotion activities.
Monitor and analyze the brand communication effect, write reports, and provide data support for marketing strategies.
Assist in the localization of brand content to ensure that the brand image complies with the cultural and regulatory requirements of the South African market.
Coordinate internal cross-departmental resources to ensure the efficient execution of activities.

Local residents of South Africa, familiar with local culture, media environment and government policies
Bachelor's degree or above, majoring in marketing, public relations, media and related fields preferred.
Possess good communication and negotiation skills, able to establish stable relationships with the government, industry associations, media and KOL/KOC.
Have certain experience in event planning and execution, able to independently promote project implementation.
Fluent in English, with good written and oral expression skills, knowledge of local languages is preferred.
Familiarity with digital media platforms and social media marketing is preferred.